Strategic Planning

The   Vision    


and   Core Values

The City of Midland will be the premier and safest city in West Texas, driven by a vision centered on delivering world-class municipal services through operational excellence and a pervasive culture of innovation.

Our overarching mission is to provide exceptional services that enhance the quality of life and sense of place for every citizen of Midland. We are dedicated to the public good, engaging in partnerships and collaboration, striving for continuous improvement, embracing creativity and cutting-edge solutions, and operating with unwavering transparency and accountability.

Our core values, embedded in our commitment, emphasize excellence, innovation, integrity, and inclusivity, ensuring that all voices are not only heard but also valued. In every endeavor, we uphold a profound duty to the well-being and prosperity of the community, establishing Midland as a beacon of progress, unity, and inclusiveness in West Texas.

To find out more click the link below!

City of Midland Strategic Plan

Strategic Plan Brochure

City Council Key Focus Areas

The City Council places significant emphasis on these key focus areas that collectively contribute to our city's growth and prosperity. Communication stands as a cornerstone, fostering transparent and effective interactions between the government and our residents. Customer service is prioritized to ensure that the needs and concerns of our citizens are met with responsiveness and efficiency. Economic development takes a pivotal role, driving initiatives to spur growth, attract investments, and create opportunities for our residents. Fiscal responsibility and Accountability guide our financial decisions, ensuring prudent stewardship of public resources. A High-Performing City Team is cultivated, promoting collaboration, innovation, and excellence in delivering essential services. Legislation is approached with a forward-looking perspective to enact policies that align with our community's vision. Quality of Place is nurtured, creating an environment that enhances the well-being and satisfaction of our residents. Lastly, Technology Improvements are actively pursued, leveraging innovation to modernize services and elevate our city's overall efficiency and effectiveness. Through a holistic approach to these focus areas, our City Council strives to build a thriving, resilient, and inclusive community for all.

IForce JPEGMission and Vision Jpeg