City Branding Resources

The City of Midland’s brand is a reflection of our values, vision, and commitment to serving the community with professionalism and integrity. To maintain a unified and recognizable identity, all City materials—whether digital, print, or presentation—must follow established branding guidelines. The Strategic Communications Office, in coordination with the City Manager’s Office, oversees the use of official logos, colors, fonts, and templates to ensure consistency across all platforms. Please submit materials for review well in advance to allow sufficient time for any necessary revisions. By working together to uphold our visual identity, we strengthen public trust and reinforce the quality of service the City of Midland is known for.

Template Usage

For consistency and to uphold the City’s brand, please use the provided templates for presentations, documents, and other materials, including PowerPoint presentations, letterheads, and branded documents. Using these templates ensures a professional, cohesive look across all city communications. For access to the templates or questions about the approval process, please reach out to the Strategic Communications Office or the City Manager’s Office